Added Value for Exhibitors
Exhibiting Tips
How to maximize your presence at Saudi Fashion Expo
As trade show organizers with over 15 years of experience, we know a thing or two about how to maximize exhibitors’ return on investment (ROI). Here are 10 simple but effective tips every exhibitor can use.
Know your customers and focus on their needs
- ID the perfect prospect for your product or service.
- Select the most appropriate solutions to present to your target audience.
- When creating your exhibit’s messaging, focus on product benefits that address customers’ pain points.
Identify and prioritize the top three reasons why you’re exhibiting.
- Focus on these reasons when making your strategic and spending decisions.
- Ask yourself, “Will doing this help me reach my goals?”
- You may be exhibiting to:
- Gather qualified sales leads.
- Promote new products.
- Enhance your corporate brand.
- Educate your audience.
- Cement existing client relationships.
- Conduct business meetings.
- Obtain press/media coverage.
- Recruit distributors/dealers/representatives/employees.
- Perform competitive/market research.
- Attend educational sessions.
Set strategic, measurable expo goals.
- Establish realistic goals based on your target market as a percentage of anticipated show attendance, the number of exhibiting hours, exhibit size, staffing, and budget.
- Predetermine how you will measure success after the expo is over.
Identify the products or services you’ll showcase.
- “New” is the most powerful word at the expo. New products are attendee magnets!
- If you have a large product line, display only a significant sample.
- Attendees want to interact with your product or service in your exhibit.
Design an attractive, functional, modern exhibit.
- Keep your exhibit open and inviting.
- Don’t block more than 20% of the aisle with displays, walls, or extra staff.
- Use color, light, and movement to attract attendees.
- Keep visitors in your booth using engaging presentations, hands-on demos, and professional staff.
Use high-impact graphics focusing on your customers’ needs.
- Your graphics should be large, colorful visual “speed bumps” to attract attendees’ attention and communicate your message.
- Effective graphics communicate what your product can do for prospective customers in about 3.5 seconds, which is equivalent to the time it takes to walk past a 10’ x 10’ booth.
Promotion – Pre-Show, At-Show, Post-Show
- Be proactive in inviting your most-wanted list of qualified attendees to stop by.
- Industry studies have shown that an exhibitor can double the number of qualified leads at a show with effective pre-show and at-show promotional campaigns.
Prepare your staff for “show business”
- Trade shows are a different model of sales opportunity with unique challenges.
- Don’t expect your exhibit staff to perform unprepared in your exhibit.
- Double your qualified leads by allocating a few percent of your overall budget for professional exhibit staff training.
Record all critical follow-up information on a lead form
- Then follow up on your expo leads and provide relevant information they need, including contact info, product interest, current supplier, reason for changing vendors, role in the purchasing process, timeframe to buy, and requested follow-up.
Provide promised follow-up within 48 hours of expo closing (if not sooner)
- Industry statistics say that no follow-up is done on 80% of expo leads!
- Prepare your post-show follow-up process before you leave for the expo.
- Stand out by contacting your prospects by an agreed method no later than a week after the expo closes.
Exhibitors Profile
MEN’S WEAR
National Dress
Formal Suits
Smart Casual Fashion
Sportswear
Jeans
Knitted Garments
Trousers
Shirts
Ties
Professional Work Uniforms
Sleepwear
Socks
Hats
WOMEN & CHILDREN'S WEAR
National Dress
Fashion Lady wear
Feminine Suits
Women’s Casual wear
Jeans
Knitted Garments
Women’s Sportswear
Fur Garments
Silk Garments
Dresses
Wedding Dresses
Maternity wear
Sleepwear
Scarfs
Hair Covers
MEN'S FOOTWEAR
Men Shoes
Sports Shoes
Leisure Shoes
Leather Slippers
Working & Protective Boots
Health & Orthopedic Boots
WOMEN'S FOOTWEAR
Women Shoes
Boots
Evening & Soiree Shoes
LEATHER GOODS
Handbags
Briefcases
Suitcases
Wallets
Purses
Belts
Leather Gifts
